Affiliate disclosure
Last updated 22 July 2026 · pending counsel review
In one paragraph
Some retailer links can support MIRU if you choose to buy. We never let that change what we recommend. Ranking order is decided on fit with your skin reading, not on which retailer pays more.
How partner links appear in MIRU
Every monetized product or retailer link inside MIRU is labelled “partner link”next to the link text. This is MIRU’s plain-language affiliate disclosure: the link may support MIRU, but the recommendation remains ranked by skin fit. The link itself carries a rel=“sponsored nofollow” attribute for search engines and accessibility tools. This page is linked from the footer of every surface that surfaces product links.
If a retailer link is not labelled “partner link”, MIRU is not treating it as a monetized link. Safety resources (for example, a dermatology society directory or a poisoning helpline) are never partner links.
What an affiliate relationship is
An affiliate relationship means the retailer (or a network the retailer uses) may pay MIRU a small commission if you click one of our labelled links and make a purchase. This is handled by the retailer or network; it does not change the price you pay.
MIRU does not receive any information about what you bought, only whether a click converted. We cannot match a purchase to a named user.
Networks we work with
MIRU works with the following affiliate networks. Which one a given link routes through depends on your region and the retailer:
- Awin. UK, EU, and Brazil retailers (e.g. drugstore and department-store chains).
- ShareASale. US retailers.
- Rakuten Advertising. US and Japan.
- Coupang Partners. South Korea.
- A8.net. Japan.
- Direct partnerships, a small number of retailers work with MIRU directly, without a network.
MIRU does not share personal data with these networks beyond the standard click-tracking information that is visible in the link URL itself (a click identifier; no profile data, no photo, no questionnaire answers).
How we keep recommendations honest
The recommendation ranking MIRU produces is based on how well a product fits your scan result and your stated budget. The software that produces that ranking does not have access to commission rates. The Safety Auditor, run on every release, blocks recommendations that are missing the required free or lower-cost alternative. A free option (for example, sunscreen sample at a beauty counter, or free skincare advice from a pharmacist) is always surfaced alongside paid options.
Region-specific notes
United Kingdom
MIRU’s UK affiliate disclosure aims to follow the Advertising Standards Authority (ASA) CAP Code rule on identifying marketing communications, and the Competition and Markets Authority (CMA) hidden-advertising guidance. The “partner link” badge is displayed next to each monetized retailer link, and this page is one click away from every product surface.
European Union
The EU Unfair Commercial Practices Directive prohibits undisclosed paid recommendations. MIRU applies the same “partner link” badge and disclosure sentence used in the UK to EU users.
United States
MIRU’s US disclosure aims to follow the US Federal Trade Commission’s Endorsement Guides (16 CFR Part 255), which require a “clear and conspicuous” disclosure of a material connection. The per-link “partner link” badge and the disclosure sentence on product-surface pages are designed with that standard in mind.
South Korea
MIRU’s Korean disclosure aims to follow the Korea Fair Trade Commission (KFTC) Review Advertisement Guidelines, which require disclosure of any economic interest to appear in a location and size that a user can easily recognise.
Reporting a problem
If you see a retailer link in MIRU that looks monetized but is not labelled “partner link”, please email legal@miru.skin with a description of where you saw it. Unlabelled commercial links are bugs; we will fix them.
Changes to this page
We will update this page whenever we add a new affiliate network, a new region, or change the way disclosure is shown. The top of the page shows the current revision date. Substantive changes will be announced in the app footer.